The following are a pair of excerpts from a Los Angeles Times profile of Wendy. Read the full story here.
In the early 1980s, Wendy Greuel was at a crossroads. In one direction was the family building supply company housed in a dusty North Hollywood warehouse. The other way, a career at Los Angeles City Hall in Mayor Tom Bradley's administration beckoned.
Bright, young and ambitious, Greuel had balanced duties on the high school cheerleading squad and as student body president with part-time work at Frontier Building Supply — where she kept the books, drove a forklift and answered the phone that sometimes rang for her mother's side business, the White Lace Inn.
The 17-year-old Greuel, raised a Republican, was star-struck when she first met the Democratic mayor during a youth leadership ceremony atop City Hall. "Here was this 6-foot-5 inspirational leader," she said, "and as I've jokingly said, I fell in love that day."
When Bradley handed her an award, her course was set. Over the next decade, she would join a group of young aides who drove the five-term mayor's agenda, from the inspiring run-up to the 1984 Olympic Games to the difficult rebuilding after the city's 1992 riots. Her portfolio at City Hall — homelessness, housing, child care and AIDS — took the young UCLA graduate from the conservative enclaves of the Valley into the most destitute corners of South and East L.A.
"I used to call her the mayor of hopeless causes," former Bradley Deputy Press Secretary Dee Dee Myers said. "She had all the really tough, intractable issues … and she dove in."
Now a leading contender to follow her political hero to City Hall's top office, Greuel says she learned from Bradley the skills the job demands: a tireless work ethic, an ability to glide between city factions and a relentless focus on basic city services.
"What I really learned from all of those years was that the details matter," said Greuel, whose admiration for Bradley's zeal in reporting potholes led her to style herself as the "pothole queen" when she later represented the San Fernando Valley on the City Council.
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Former Bradley aide Donna Bojarsky said Greuel sought out "high-value, low-glamour" assignments. She also cultivated long-term political relationships that have helped her stack up endorsements in the current race.
Fellow Bradley aide Kerman Maddox noted that she was the one staffer who went to every group's party.
"We're talking 1980s Los Angeles, a tough, gritty, racially-balkanized city," Maddox said. "We'd tease her: 'How many white girls are hanging out in South L.A? It's just you.' But that's her.... She could move from camp to camp, faction to faction, because she got along with everyone."
Greuel was tasked with developing programs to deal with the city's burgeoning homeless population, which was threatening Bradley's drive to redevelop downtown's Bunker Hill. Greuel was in the thick of the issue when tensions grew over a proliferation of urban encampments, including the much-publicized "Justiceville."
Ted Hayes, Justiceville's leader and an advocate for the homeless, recalled that he and Bradley were at sharp odds because "I ran like a buzz saw right smack dab into his plans." Greuel began showing up at the camp, wandering among the plywood and cardboard structures in her prim navy suits.
When Greuel first sat down at the Justiceville campfire to talk policy, Hayes was taken aback. "She was this little pup — this blue-eyed, blond-haired chick walking into danger," said Hayes, who is neutral in the mayor's race. "She showed no fear, no intimidation. She gave me the time to explain what it was I was trying to do."